Understanding the influence of cultural factors on consumer behavior is crucial because consumption and marketing are global phenomena, and efforts by firms to influence consumers often cross cultural boundaries. Cultivating Optimism: How to Frame Your Future during a Health Challenge In the book, The Miles Between, a group of teens, who attend a boarding school, have a different way of life than I do. It also encompasses different ways of thinking, managing, and communicating. Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking The results of five experiments and one field study involving different operationalizations of self-construal and goal pursuit activities suggest that attainment (maintenance) goals can be more motivating for participants with a more independent (interdependent) self-construal and that differences in salient knowledge about pursuing the goals are one potential mechanism underlying this effect. Extending Culturally Symbolic Brands: A Blessing or a Curse? Cultural dimensions that reflect differences in gender roles, but also elements related to the ethics of sexual difference were highlighted by many researchers. Therefore, family is a big part in controlling your, In this paper, I will analyze the argument of Cultural Differences and how it is not a viable defense for Moral Relativism. Results from four studies uncover a relatively automatic cultural congruency mechanism that can influence evaluations of culturally charged brand extensions, over- riding the impact of perceived fit on extension evaluations. Most cross-cultural research investigates distinctions in individualism and collectivism (Hofstede 1984, 2001; Triandis 1995) or independent and interdependent self-construals (Markus and Kitayama 1991). After this, I will point out why Rachels believe the argument is flawed and the proof he provides to back up his belief. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide, This PDF is available to Subscribers Only. Diversity is a concept that counters discrimination and embraces the inclusion of people with various experiences and backgrounds such education, parental status, geographic location, language, and culture. Angela immigrated from Korea and faced mean comments from her classmates. Julia Kemp differs from my cultural beliefs in our look, not all cultures are the same from person to person. However, they only emerged when both the brand and the product were culturally symbolic, likely to automatically activate a cultural schema but did not emerge for brands low in cultural symbolism. Cultural Diversity (Research Paper Sample) Instructions: The task was to summarize 4 articles given by the client on cultural diversity, identify the main points and draw a conclusion regarding the topic in light to the previous research. Sample Research Paper. Cultural Differences Paper Cultural Differences Introduction Many people throughout the world indentify themselves by their cultural background. b) Explore the ramifications of the following cultural-related topics as they are manifested in your research country: (Spain) 1) RACE 2) RELIGION Copyright © 2021 Journal of Consumer Research Inc. …. Both correlational and causal evidence is provided in a series of five studies that examine country-level power distance as well as individual and temporarily salient power distance belief. Even though there are bounteous differences between our cultures, there are still some similarities peeping through all the differences. Antonios Stamatogiannakis We can meet variant differences with them. The assignment you are given may ask you to compare and contrast two different cultures, or to compare your own culture to a culture with which you are unfamiliar. were more optimistic than those adopting a responder frame (how will I react to the situations I encounter? Extending Culturally Symbolic Brands: A Blessing or a Curse? Finally, although only a small portion of a country's overall cultural heterogeneity occurs between groups, this does not imply that cultural differences between groups are irrelevant. Kylie has to stay in a wheelchair and, Race, Religion, Shape, and Form. Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation Purpose: The purpose if this paper is to examine how cultural diversity is managed in a Swedish university, Jönköping International Business School (JIBS). Social learning and choosing, acquiring and assimilating and rejecting information and knowledge is a necessary aspect of the formation of cultural repertoire. Cross-cultural competence as an integral part of skills of the manager Managers working with multicultural teams should possess an experience of working in sphere of cross-cultural interactions and communications in order to work effectively with people from different cultures. Cultural Differences Essay; Cultural Differences Essay. According to Brunner (2005), he confirmed that “subjects of any studies that would relate to cultural differences and cultural diversity would include those people who belonged to their ethnic origins” (p. 28). Page 1 of 50 - About 500 essays. Research paper on Cultural Differences. Download full paper File format: .doc, available for editing. But for feel comfortable with the people that differ from us, we need lot of time for socialization. First, I will explain what Moral Relativism is. These effects held for distinct health challenges (cancer, diabetes, flood- related illness, traumatic injury) and across single-country and cross-country samples, and they impacted positive health outcomes and decisions ranging from anticipated energy, physical endurance, and willingness to take on more challenging physical therapy to intentions to get vaccinated, stick to a doctor-recommended diet, and undertake a physically strenuous vacation. source.. Consumers with an independent self-construal tend to be approach motivated—their self-regulatory goals focus on promotion. One of the utmost important parts of culture, I believe, is who influenced you to grow your culture, and who influenced you to act the way you act. Cultural differences could mean many different things. Also, further investigation is on the employee’s perception of how the practices and policies of cultural diversity is being delivered by the management at the university. They worship the same God though the translation or understanding of the holy texts differs. Pick a culture you are interested in, within the constraints of your assignment. In contrast, consumers with an interdependent self-construal tend to be avoidance motivated and focused on prevention (Aaker and Lee 2001), as well as on maintaining adherence to norms through impulse control (Zhang and Shrum 2009) and on attentiveness to social consensus (Aaker and Maheswaran 1997). For example, most cultures across the Middle East value extremely modest dressing, particularly for women. Individualistic cultures, such as those in North America, foster an independent self-construal that casts the self as agentic and distinct from others. You may study the global aspects of culture that belongs to all the humanity, focus on the one place and time or make a research about some peculiarities of your local community. Culture can be explained as a collection of lifestyle, values, ethical and moral standard, belief systems, language, style of interaction and thinking patterns which are developed by a social order to make sure that this prevails in certain physical and human conditions. Further, after setting their goal, consumers who were more independent exhibited more (less)motivation, as measured by the amount of money they put at stake, when their goal was weight reduction (maintenance). Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work, How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness, Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation, Cultivating Optimism: How to Frame Your Future during a Health Challenge, Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking, Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior. Posted in: Free Essays | Jul 17, 2013 at 11:36 pm. Because cross-cultural consumer research is a mature and active subdiscipline, this curation highlights the last few years of research. While simple, these elements of culture can present challenges for people, who are not from that culture. The effects emerged with both moderate and low fit brand extensions, as well as for narrow and broad brands. Read Research Paper On Cultural Differences and other exceptional papers on every subject and topic college can throw at you. Three countries (the United States, Japan, and Germany) were chosen as a research basis for this paper. These results explain differences in charitable giving across cultures and provide implications for nonprofit organizations soliciting donations. Also, the best copy of this paper on cultural differences may be found as a PDF (Appendix I) under my new book, Party-Directed Mediation: Helping Others Resolve Differences, which you may download free here.--Gregorio Cultural Differences in Communication Essay 1402 Words6 Pages The term “culture” refers to the complex accumulation of knowledge, folklore, language, rules, rituals, habits, lifestyles, attitudes, beliefs, and customs that link and provide a general identity to a … It all subsides when you see the person inside. Individual Cultures Revolves around the Belief that one must watch out for themselves as Individual cultures have the High values of self, such as getting a, Role Of Information Systems During 21st Century, Professional Development : An Exploration Of Their Relationships By Integrating Literature And Interview Data, The Importance Of Music Therapy For Children And Their Families, Management Of Quality Management Standards, The French Revolution And The Arab Spring, Delayed Childbearing Outcomes And Prevention, The Flight Of Canada And The Different Drummer, Business Guide Or Safe Methods Of Business. Generally, a diversity essay can be incisive or divisive depending on how you frame it. Cross-cultural competence as an integral part of skills of the manager Managers working with multicultural teams should possess an experience of working in sphere of cross-cultural interactions and communications in order to work effectively with people from different cultures. We examine this process across cultures. This could be a culture that exists side by side with yours in … ADVERTISEMENTS: Human culture is the inevitable result of the way our species acquires its behaviour. Amitava Chattopadhyay. Her parents always care about decision in life, such as, school and boyfriend. Both cultures revered monotheism and saw it as the preferred way (Liepert,18). ); the converse occurred for individuals from cultures where the interdependent self is highly accessible. Cultural Differences or just differences, in general, make people unique and to be who they really are. Even though there is many differences between our cultures, there are still some similarities peeping through all the differences. Sample Research Paper on Cultural Differences Islam and Jewish culture held parallel and contrasting view of the world and its interaction. I explain to my children that they are at a disadvantage growing up here as there is not the cultural differences like we had in Georgia, especially where I lived. Objective 2c: Recommend business decisions based on cultural differences and diversity. Essay on Cultural Diversity! However, Susie's boyfriend, female. The papers in this curation address these implications. The culture of America fascina The next two papers address emerging themes regarding cultural views of power and inequality, and ways to leverage brands as cultural icons. For example, Susie was dating with a guy. It can be something as simple as language barriers or different modes of dressing. It is common knowledge that there are many different cultures throughout the world. Ineffective use of selected practice or research, and poor or absent integration of diversity issues within chosen area or practice or research. The differences were found due to the contrary between cultures, … When it comes to people, diversity can be interpreted differently, for instance, it can be socioeconomic, cultural, gender, racial, etc. Alokparna Basu Monga Cultural Differences And Disabilities 851 Words | 4 Pages. Someone who is not aware of different cultures make them hard to adapt to certain work environments and it could lead to or cause problems within the workplace. Yinlong Zhang. Cultural differences shape a person’s identity and it defines who they are. This study sets out to explore cultural differences, what they mean, and their implications. The effect was also found to impact consumer behavior in real life—self-construal, as reflected by the number of social ties consumers had, impacted the likelihood that they opted to reduce versus maintain their bodyweight. Julia gave me an amazing interview, she and I have very similar upbringings, but we are very different in some of our cultural beliefs. In our world today there is a lot of hate and misunderstandings of cultural differences and disabilities.These problems can lead people to having personal challenges. No comments. CULTURAL DIFFERENCE PAPER 2 Cultural Differences All of us have been confronted with cultural differences at some point in time. In the book, The Miles Between, a group of teens, who attend a boarding school, have a different way of life than I do. Rohini Ahluwalia. Many times, students focus on race when writing essays on diversity because it is the most obvious issue. After performing three experiment methods: probe, usability test, and focus group interview in the Netherlands and Korea, we discovered that productivity and effectiveness was poorer in Korea. Typical Examples of cultural differences The perception is different and often selective: Expressions are differentiated according their importance: for the Inuits (Eskimos) snow is part of their everyday life, therefore many words (e. g. over 10 substantives) exist to describe it. This research examines how self-construal (i.e., independent vs. interdependent) and goal type (i.e., attainment vs. maintenance) are conceptually linked and jointly impact consumer behavior. In cultures where the independent self is highly accessible, individuals adopting an initiator frame (how will I act, regardless of the situations I encounter?) The culture of a place is an integral part of its society whether that place is a remote Indian village in Sri Lanka or a highly industrialized city in Western Europe. 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